European private equity fund Mirabaud Lifestyle Impact & Innovation, launched by Chanel heir David Wertheimer, will join Sequoia as a minority shareholder. The founders will retain a significant minority stake and will continue to lead the brand’s artistic direction.
Co-founded in 2015 in Seoul, South Korea, by lifelong friends and fashion gurus Jessica (Hyejin) Jung and Dami Kwon, We11done has quickly established itself as a global fashion and lifestyle brand, renowned for its fresh contemporary styles and youthful approach to genderless design.
We11done was advised exclusively by Dyens & Co. in this transaction.