LEADING TRANSACTION ADVISORY FIRM DYENS & CO. EXPANDS OPERATIONS IN NORTH AMERICA WITH A NEW LEADERSHIP TEAM HEADQUARTERED IN NEW YORK
Dyens & Co. is renowned for its landmark transactions and valuations in various industries, including Luxury, Beauty, Spirits, Media & Digital, and Health & Wellnes
NEW YORK, December 19, 2024 — For almost 25 years, the renowned advisory firm Dyens & Co. (“Dyens”) has successfully led prestigious transactions in luxury, beauty and other premium branded consumer goods, as well as in media and health & wellness, from its offices in New York City and Paris, France. With a newly appointed leadership team, Dyens is set to drive its growth from its global headquarters at 767 Fifth Avenue, New York City. This strategic move reflects Dyens’ commitment to providing exceptional service to clients worldwide by enhancing proximity to strategic and financial investors in the large and important North American market.
Dyens will continue to be uniquely positioned as a trusted advisor to privately held businesses and their owners, offering bespoke strategic advisory services to support clients in growing their companies with long-term capital, to ultimately reach their strategic and financial goals. With a world-class network of investors and strategic partners from around the globe, Dyens leverages decades of experience in advising clients on complex cross-border transactions and ensuring unparalleled insights and solutions.
Notable recent deals initiated and led by Dyens include representing the founder of Dr. Jart+ in the sale to The Estée Lauder Companies, advising the owners of Officine Universelle Buly, the luxury fragrance and beauty brand, in the sale to LVMH, advising the owners of Liaigre, the luxury furniture brand, in the sale to Symphony International and Navis Capital, advising Casa Dragones, the ultra-premium tequila, in the sale to BDT Capital Partners, and advising the owner of the luxury fragrance brand Creed in the sale of the company to BlackRock Long Term Private Capital.
“Our firm has operated as a gem in the advisory business since Dyens was originally founded in 2000. Dyens has always focused first and foremost on the needs of our business-owning clients and investors, providing trusted advice and utilizing our unparalleled global network of international investors and strategic partners. Our focus in New York City will allow us to offer our global clients better access to North American investors and buyers, while still benefitting from our strong networks in Europe and worldwide. I feel privileged to be trusted by all our clients and partners to lead this exceptional and storied firm into its new chapter from New York City,” said Mark Jackson, Managing Director and CEO of Dyens. “We are expanding our advisory team and investing in our business to provide the very best service to our clients in Europe, North America and worldwide.”
ABOUT DYENS & CO.
Dyens & Co. (“Dyens”) has long and unique experience leading transactions in luxury goods, beauty, spirits, and other premium branded consumer goods sectors in which it has closed numerous landmark deals.
In the luxury goods industry, Dyens has initiated and led several transactions including the acquisition of the luxury Swiss watchmaker Hublot by LVMH, the sale of Harry Winston to Aber Diamond Corporation, and the sale of Boucheron to Kering.
In the beauty industry, Dyens represented the founder of Dr. Jart+ in the sale to The Estée Lauder Companies and was the exclusive advisor to Creed in the sale of the ultra-luxury fragrance company to BlackRock Long Term Private Capital. Dyens advised the owner of the ultra-luxury fragrance brand By Kilian in the sale to The Estée Lauder Companies, the owners of Officine Universelle Buly, the luxury fragrance and beauty brand, in the sale to LVMH, the shareholders of the largest independent hair color and hair care company in Brazil, Niely Cosmeticos, in the sale of the company to L’Oréal, the Essie cosmetics business on the sale to L’Oréal, TIGI (BedHead and Catwalk brands) on the sale to Unilever, the luxury hair care brand Christophe Robin on its sale to The Hut Group, the thinning hair brand NIOXIN Research Laboratories on its sale to Procter & Gamble, John Frieda Professional Hair Care on its sale to the Kao Corporation and Molton Brown on its sale to the Kao Corporation.
Other transactions led by Dyens include the sale of the Grey Goose ultra-premium vodka brand to Bacardi, the sale of Sidney Frank Importing Company to Jaegermeister, the sale of super-premium liqueur St-Germain to Bacardi, the sale of the Svedka vodka brand to Constellation Brands and the sale of Chambord liqueur to Brown-Forman.